O’BOYLE & ASSOCIATES

O’Boyle & Associates are a Galway-based firm of Auditors and Accountants. They are also one of the leading Licensed Insolvency Practitioners specialising in corporate and personal insolvency.

Webwriter carried out the following On-page Engine Optimisation services for their website – www.cobtax.com.

• Keyword Research & Placement: We identified the most relevant search words that clients use to find their site as well as those of their competitors. We then edited the existing copy of the entire website to include keywords throughout.  
• Creation of all Meta-Data: Webwriter produced the title tags, meta-descriptions and keywords for every page on the site. 
• Image Optimisation: We created image ALT tags for all images on the site, ensuring all imagery was SEO-friendly.

OAK TREE FINANCIAL

Oak Tree Financial is a Cork-based Independent Financial Advice Company.

• Webwriter were contracted to do the copywriting for their new website.
• We advised on the different content areas to include as well as liaising with their web designer on layout and design issues.
• We also uploaded all the content to their Content Management System.

The Tax Software Revolution

The most common service that accountants provide to the public at large is tax preparation. That tradition has had a large hole blown in it by the arrival of software  packages that allow individuals to prepare their own tax returns with an on-screen guide walking them through the process.

Many have opted for this method, and for many of them it’s a good choice. Large numbers of them did not use accounting services in the first place, as they had simple tax  returns.

However there is also a large class of people who are utilising the yearly software option when perhaps they would do better with professional service.A good accountant  can find tax breaks or prepare itemised lists that help your tax situation where you may not see the opportunity or may not be willing to dedicate the time to itemising.

Why Professionals are Better than Software

The individuals that are caught between the “simple return” pool and the group of people who have to use professional help every year because of complicated personal  financial situations are the group that accountants need to recapture.

The best way to convince someone that paying for professional services will save them money in the long run is to spell it out for them, and the best tool for that is the   internet.

Many accounting firms working on their own are in a position to provide at least some financial advice that extends beyond annual tax returns.

An internet site is a compelling tool for explaining the goals and advantages of long term financial planning. It’s a method of explaining the multiple advantages of working  with an accounting professional rather than a 40 Euro software package.

Full Service Business Explained on a Full Service Website

An internet site can offer valuable advice to the increasing number of people who are working at home or on a contract basis for large employers.

A friendly – and partial – explanation on an accountant’s website will serve as an invitation to call and arrange a visit.  The usual collections of FAQs and recommendations, suggested links and biographical information can serve to introduce an accountant and develop a sense of professionalism before the customer and the service provider  have their first conversation.

An internet site is a better advertising tool and introductory method than direct mail, a Golden Pages ad, even radio or TV… better than anything but a personal  recommendation.

Contact Webwriter today for details of our website packages for Accountants.

Crafting your meta tags is the most important step in Search Engine submission.

A meta tag is a special HTML tag that provides information about a web page. It provides information such as what the page is about, and whichkeywords represent the  page’s content.

Many search engines use this information when building their indices. The most important meta tags you need to focus on are the Title, Keywords and Description tags.

KEYWORDS

Keywords are words that your customers would enter into a search engine to find your site. E.g. while searching for a content writer you would type ‘web content writer’ ,  ‘web writer’ , ‘Website content writing company’ , ‘online writer’ as possible keyword searches.

While keeping in mind your target audience, make a list of keywords and key  phrases that describe your site. Put yourself in their shoes and think of the words they would type in a search engine to find you. Come up with as many keywords and key  phrases as you can.

Use plurals – e.g. ‘web writers’, ‘web content writers’

Use important words in different forms – e.g. ‘write web content’, ‘web writing’ , ‘website content’ , ‘online content for websites’

Don’t use the same word more than 4 times. Try using it in different forms instead. E.g. web site, web-site, web sites. Using the same keyword more than 4 times may be considered spamming in some  search engines and may cause your site to be blacklisted.

Keep your keywords meta tag length between 200 and 500 characters.

TITLE AND DESCRIPTION

Title
– This is what appears on the title bar when you open a website. This is also the link you see in the search results page of any search engine.

Description
– This is the description of the site (1-2 lines) which appears along with the title in the search results page.

An example of a Title and Description

Title – Web Content Writer and SEO copywriting services

Description – Webwriter offers a full range of web content writing including content management, SEO copywriting, e-newsletter creation and web content consultation.

The golden rule while preparing your pages for search engine submission is that all your important keywords should appear in your title, description and content of your web page.

Make sure that your title and description is populated with your most important keywords. At the same time it should be a ‘grabber’, as your potential clients will read your title and description and based on that synopsis of your site, decide to click and enter your site.

Keep your  title between 15 and 20 words and your description  between 100 and 200 characters.

While preparing your web pages remember to also use your important keywords in your alt tags. Some search engines also index the alt tags. An alt tag is a name given to  an image that is used in your site.

The next (optional) step in search engine submission is to use free online tools to make sure that your site does not have any spelling mistakes, dead links, HTML and  browser compatibility problems.

These tools also test your site loading time and give your site an overall ranking. They are very useful and will take only a minute of your  time. This will ensure that your site is ready to be submitted to the search engines

Search engine optimization is the process of optimizing your website in a way that it ranks in a high place for your designated keyword.

CONTENT IS ALWAYS KING

The first thing which is important for an optimized website is content.

Content is always king.

You will never rank high for any keyword if you are not offering fresh and  original content. When writing always try to keep the word count above five hundred words. This might seem like an easy target, but when actually writing you’ll soon  get stuck at some point that you just can’t write any further.

When writing this text, try to put the most important keyword of your website in it a few times. This is the  word which you want to rank high for.

KEYWORDS

Do not spam your keywords all over the content. This will not work in your advantage, but in your disadvantage.

As   with everything; don’t overdo it. Google will penalize you for it which will even take you down in the search results.

Stacking keywords used to be a good strategy for  ranking high, but Google smartened up and created a mysterious algorithm which determines how high your website should rank.

Anything which will seem unnatural to it will receive a penalty. If you aren’t gifted with extreme writing talent you can even buy a few articles to offer your readers some original content.

Content might be one of the most important things when optimizing your website, there are other factors which are important as well.

Always fill in a good three to five word description in the title tag. This tag is shown in the search results. Putting important keywords in this title is a must! As mentioned before, don’t overdo it. Three to five words is more than enough to give a good description of your website.

There are two other tags which aren’t as important as they used to be, but it can’t hurt to add them. These tags are called they  keywords and description tag.

In the keyword tag you can put up to twenty (don’t overdo it!) keywords which might be important for your website.

In the description  you create a short description of the designated page of about 160 characters. This description will also show up in the search results, so it might be wise to give a fitting  description which corresponds to the title tag.

Another factor which is extremely important are styling options. Text which is displayed bigger with an h1 tag is valued  higher then plain text. Always make your content fluent by creating headers and titles with the h1, h2 and h3 tags. Even text which is displayed bold or inverted is more important then plain text.

Avoid technical stuff and stick to plain HTML if possible. The Google spider can’t read the fancy Flash and Javascript you put on your website.  Especially if you use Flash or Javascript for your menu, ditch it as soon as possible. The Google spider can’t follow the links in your menu and your pages aren’t indexed.

NAVIGATION

Use breadcrumbs when creating your website. It creates a better structure in your links, but it’s also user friendly. Visitors can see where they are and where they came from.

LINKS, LINKS AND MORE LINKS

You need so called ‘back links’, links from other websites referring to your website. One link from a website will count as a ‘vote’ and will give your page a certain rank;  pagerank. Pagerank is nothing more than a rank from one to ten which gives some insight on how many back links you have. There are a few ways of gaining back links.

The easiest way is to create solid content which people want to link to. Once again this proves that content is king! The better your content, the more people will link to you. Another way to collect back links is commenting on other people their blogs. You will most likely have the option to leave your link. This will drive some traffic to your website, but also counts as a back link which is what you were after for in the first place.

Contact Web Content Writer Webwriter today for your FREE Content Analysis Report.

Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings. Keep in mind that no  one really does know what the 100 factors in Google’s algorithm are but here are five that are definitely taken into account include:

Updating your web content:

Frequent updating of content, at least once every few weeks, and more often, once a week or more. Webwriter offers a professional Web Content Management service which  includes updating your website content regularly.

Spelling and Grammar:

Google will not rank your site if there are spelling mistakes and grammatical errors.

Webwriter offers an editing service which includes polishing the following elements:

• Spelling
• Grammar
• Punctuation and sentence structure
• Vocabulary Check

Paragraphs:

Primarily brief (1-4 sentences). Few or no long blocks of text.

Lists:

Both bulleted and numbered form a large part of the text.

Sentence length:

Mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.

Contextual relevance:

Text contains numerous terms related to the keyword, as well as stem variations of the keyword.

Contact the Web Content Specialists Webwriter to have your web copy professionally written.

Father’s Day June 20th will see the launch of Ireland’s first National Family Portrait Day.

Families all over Ireland will get together on the day to shoot a family portrait session. Up to 500 photographers around the country will have the opportunity to participate in this event, the proceeds of which will go to charity.

If you are a professional photographer and would like to get involved, you can sign up at www.nationalfamilyportraitday.org.

It’s FREE, and it’s for a very worthy cause.

All families can avail of a Family Photo Shoot on the day at a discounted rate of just 49 Euro – all the proceeds go to the charity Families, Fathers and Friends.

For further information on this event or for Public Relations queries, please contact Debbie O’Halloran at debbie@webwriter.ie or info@fathers.ie.

Content is still King. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your  products and services.

Here are some ways to “free” extra content on your site.

• Record everything and transcribe it all into text. Interviews, conversations, product DVD’s, personal opinions, etc.
• Turn support emails into FAQ pages on your site.
• Turn PDF’s into HTML pages (although PDF files can rank on their own)
• Start generating videos of everything

Don’t have time to think about your web content, or staff available to do the work?Then consider a content management service like

Webwriter to keep your website content up to date and perform quality control checks for you.

No matter how well your website is ranking in the search engines and no matter how much traffic you’re getting, if your copywriting isn’t great, you won’t get sales. Those  rankings will be meaningless. And that traffic will be for nothing.

SEO copywriting is the glue that brings all your other online marketing efforts together. Without strong  glue, everything unravels, and you get no results.  If you aren’t converting visitors into customers, it could be that you’re making one or more of these 7 SEO copywriting  mistakes.

Targeting the wrong keywords

Just because you’re ranking well doesn’t necessarily mean you’re targeting the right keywords. You want to focus your SEO efforts on keywords that draw in searchers who  are in the final stages of the buying cycle.  Never guess about which keywords you should be targeting. Do your research. There are several great keyword research tools  online you can take advantage of.

Stuffing keywords

Amateur SEO copywriters think that repeating the keyword as often as possible increases their chances of ranking well in the SERPs. Even if that was true (and it’s not), this  method completely overlooks the fact that you need to actually convert visitors into customers.

Keyword-stuffed copy doesn’t convert. Don’t just write for the search  engines; write for your ideal customer as well.

Making word count a priority

One SEO myth that just won’t die is that there’s some magic word count you have to hit if you want Google to rank your page properly. Some people say that you need at  least 250 words; others believe it’s 400 words. The truth? It doesn’t matter.

Just search for any phrase, and look at the top results. The word counts are all over the place.  Instead of focusing on hitting a certain word count, just focus on writing clear, concise copy, no matter what the length.

Not being focused on the consumer

One of my favorite copywriting tools is the  We We Calculator. The purpose of this tool is to ensure your web copy is focused on the customer…not you. See, customers are  selfish. They only care about how your products and services will benefit them.

Your copy needs to use the word “you” as often as possible. Limit the use of “me”, “we”,  “us”, etc. because no one really cares about you.

Writing copy that’s difficult to scan

Eyetracking studies show that online users tend to scan content rather than read it. They scan in an F-shaped pattern, trying to get the gist of your copy as quickly as  possible. This means you need to write copy that’s easy to scan.

How can you do this?  Use short paragraphs, short sentences, bulleted lists, and bolded text to highlight  important information throughout.

Having a weak call to action

How can you expect your website visitors to take action if you don’t tell them what action you want them to take? One thing I’ve noticed is that too many copywriters are afraid to sell. They’re constantly demeaning sales-y copy, and they’re always trying to tone down their copy.

Look, I’m not saying your copy needs to read like a Billy Mays  infomercial script, but let’s cut to the chase, you’re selling products and services. So, sell them!  You need to have a clear, strong call to action that motivates visitors to  take action now. Keep your call to action brief, and only ask visitors to take one action so you don’t overwhelm them.

Not being credible

One of the biggest challenges companies experience when selling online is that customers just don’t trust them. With every word you write, you should be working toward  building your credibility.  Use statistics whenever possible, and it’s always a good idea to include testimonials on your website.

Take a look at your website copy. Are you  making any of these mistakes?

Gagandeep Singh

Making the web work for you is making your website generate more leads and more customers and more publicity for your business than the time or money you put in.

For a successful professional one of the toughest parts of creating a successful website is the time it takes away from other crucial parts of your business. You are successful.  You know that every available hour for your business should be spent with your clients or on strategy.

Why would you want to take on a second career as a website  publisher? If you’re smart, you wouldn’t. You are successful – you don’t have time. But trusting your website to just anyone won’t work either.

Your website must:

1.  look good
   
2.  have lots of information
   
3.  be popular in the search engines
   
4.  convert leads
   
5.  regularly add new information

Blow any one of these and your website will be next to worthless. Most web design companies can get one or two of these right. Frankly you need to hit all five, if you want to have lasting success on the web.

Webwriter clients average about 5 times return on investment on new business alone from their website.

We are not talking about referral business converted but only about new internet leads. Business they would not have obtained in any other way than the internet. If you are a successful professional in private practice, Webwriter can do the same for you.

Drop us a line and let us know about your situation. We’ll let you know if and how we can help you.

For websites with existing content, Webwriter offers a unique website content review service to assess and evaluate your website.

We examine:

• Overall effectiveness
• Text layouts
• Navigation
• Search engine optimization
• Other content-related areas

We will then provide specific suggestions that will help streamline and enhance your website content. To start making your website work for you, contact Webwriter today for your FREE content analysis Report.

“Debbie’s skills in the social networking medium have proved invaluable”- www.thetwelvehotel.ie

“Social media is fast emerging as an extremely important marketing tool and effective means of staying in touch with your loyal followers. We’ve always tried to stay on the cutting edge and employed Webwriter to create and maintain our Facebook profile.

Debbie’s skills in the social networking medium have proved invaluable. She has consistently engaged our audience and we’ve seen our fan base grow very quickly.

Just like most other things at The Twelve, we can be confident that ours is not just another Facebook page.

Debbie’s expert knowledge of SEO and her writing skills are a very rare combination. She is creative and has always delivered great results. Thank you Webwriter.”

Fergus O’Halloran, General Manager, The Twelve Hotel

“Debbie can make a good website better, driving both traffic and sales” – www.meanweb.ie

“Debbie O’Halloran is a qualified journalist with 10 years experience who is now trading in Galway as webwriter.ie and does content creation, SEO and Social Media integration.

Debbie can make a good website better, driving both traffic and sales.  She makes our products perform the way they should do by optimising content, keywords, click-throughs and in so many ways that are dictated by the fast, ever evolving world of online marketing and social media marketing in general.

Outsource the work to an  expert. Our Clients benefit from Debbie’s input and they like working with her. See examples at www.meanweb.ie or better still at www.webwriter.ie”

Michael MacGinty, CEO, MeanWeb

“Debbie was able to bring us right to the Number One spot on Google”- www.akproperty.ie

“Debbie is a natural talent in her area of expertise – that is writing content for the web, editing, and advising on best ideas for inclusion on our website.

Her sharp, up-to-date knowledge of all relevant topics elating to the web gives the content that extra edge that can only be achieved with such  qualified and professional experience that comes with a web content writer of her calibre.

In our SEO, Debbie was able to bring us right to the Number One spot on Google and help to maintain our position there.

I highly recommend Webwriter.”

Aisling Keenan, Managing Director, A.K. Property Services

“Well-adapted to writing for the web/online mediums” – www.independent.ie

“Debbie is an exceptional editor who writes well for her audience. She has a fantastic attention to detail, and excellent writing and communication skills.

What I particularly  like about Debbie is that she’s well-adapted to writing for the web/online mediums. She has the ability to write about any topic, and thanks to her journalistic skills, she can put people at ease while interviewing them.”

Hinde Lamrani, SEO Manager, Independent Digital

“… has a great understanding of how to assist with revenue and traffic growth” –  www.loadzajobs.ie

“Starting from scratch Debbie built up a very valuable Careers section which resulted in one in every three visitors returning to the site.

Debbie has a great understanding of  how to assist with revenue and traffic growth and as such launched many new sections and features.

I am confident that she can write about anything in a way that interests  the reader.

I would highly recommend Debbie. She is methodical in her approach, preparation and delivery of projects, always ensuring they are on time and within budget, and usually surprising you with valuable additions to the original plan.”

Michael Wallace, Commercial Director, LoadzaJobs.ie

“We were delighted with the quality of the work” – www.industrialmarketingsolutions.com

“We recently used the copywriting services of Webwriter for a new website.

The product content was quite technical but they were able to quickly gain enough of an  understanding to  produce content that read professionally and emphasised the benefits in a concise way.

We were delighted with the quality of the work which was completed  on time and in budget.”

Kevin Moran, Industrial Marketing Solutions

“Your changes have definitely made a difference already” – www.sineadbradbury.com

“I have been getting bookings from people finding me on the net so your changes have definitely made a difference already. Thank you very much.

The  Facebook page you set up for me also looks very professional and informative as well. Thanks for all the tips.”

 Sinead Bradbury, Nutrition & Health Consultant

“We were so impressed with her work on the website that we asked her to do the same for our other website” – www.sineadnicgabhann.net

“Debbie completed SEO services for my website www.sineadnicgabhann.net. We were so impressed with her work on the website that we  asked her to do the same for our other website  www.polesapart.ie.

Debbie was always on hand to give advice when needed and gave a service above and beyond what was required. I have no hesitation whatsoever in recommending Debbie for any SEO services you may require.

Best of luck Debbie. We are sure we will be seeking your ever  expanding Web services in the future!”

Sinead Nic Gabhann, Professional Soloist, & Marcin Plaza, Pianist & Composer

“The webpage makes me more money in a month than it cost me in total” – www.distinctivepainting.ie

“It was a pleasure to work with Webwriter. I found Debbie to be both professional and efficient, always being prepared to put in that extra bit of effort for the betterment of the  client.

The webpage makes me more money in a month than it cost me in total. I get constant business and I am happy to keep spending money on the website design and on SEO. The site cost 50% less than one year of Golden Pages fees, which I have cancelled now.

It works and I recommend it. I have no problem recommending Webwriter to  future clients.”

Martin Conneely, Distinctive Painting Galway

“I will be recommending Webwriter to anyone looking for a website, website content or search engine optimization” – www.floormaster.ie

“I cannot praise Debbie enough for the work she completed on my website.Debbie wrote all the content on my website from scratch and worked endlessly with the web  designers and graphic designers on my behalf.

She was always available to answer any questions I had. And as I wouldn’t be an expert on computers, she was able to explain things to me in a simple manner.

I would highly commend her expertise, honesty and no-nonsense approach. She is a very easy person to work with which is a very good  ingredient to have in business today.

I will be recommending Webwriter to anyone looking for a website, website content or search engine optimisation.”

Paschal Carbin, Director, Floormaster

“Debbie optimised two websites I am involved with and also helped me set up my business page on Facebook.” – www.cuirtnarasai.com

“I would highly recommend Debbie O’Halloran to anyone who is time poor and not so tech savvy.

Debbie optimised two websites I am involved with and also helped me set up my business page on Facebook. of this made an immediately positive impact on my business.

She was a delight to work with, so patient and so quick to respond which meant the jobs got done very quickly which was fantastic.

I often find projects can take forever if the company you are dealing with are slow to respond so it was great to work with someone who replied to emails and phone calls in record time! I will be calling on her again for any technical questions I have as she always has the answer, thanks again Debbie.”

Sinead Bradbury, Cuirt Na Rasai

“Debbie’s SEO expertise is a great asset to any online business” – www.arcadiacoach.com

“I engaged Webwriter to assist with an overview of a client’s website. Debbie made some startling and insighful observations which really helped us make significant changes to the site.

I also engaged Debbieto evaluate and amend the content of my own site and help with the images and artwork. She did a great job.

Debbie’s SEO expertise is a great asset to any online business.

Roy O’Hanlon, Arcadia Business Coaching

“Thanks a lot for all the work you’ve put into the site” – www.oceanremedies.com

“Thanks a lot for all the work you’ve put into the site. It’s been a real pleasure working with you, and I will definately be interested in using your services in the future.”

Aaron Rakich, Ocean Remedies

“…Within a matter of weeks we could be easily found on Google…”-  www.ospreybuildingservices.com

“Debbie worked tirelessly in providing the content for our website and within a matter of weeks we could be easily found on Google which has resulted in lots of new business for Osprey Building Services.

I would highly recommend Debbie’s services and one-to-one approach to any SMEs trying to expand their business.”

Stuart Parnell, Director, Osprey Building Services

“We have doubled our visitors when I compare it to results from our old website” – www.walshwaste.com

“With Debbie’s help since we launced our new website she has tweaked it on a regular basis to ensure we are ranking in the top 3 search results for our chosen search terms.

With Webwriter’s help we have been able to double the number of unique visitors that visit our website which ultimately has resulted in increased business.”

Gerard Walsh, Walsh Waste

“Great Results, Personable, Good Value” – www.positivechange.ie

“Debbie is the complete professional. Her attention to detail is second to none. Debbie’s enthusiam is contagious and encourages her clients to be involved as much as possible.”

Kevin O’Brien, Director, Positive Change Hypnotherapy

“Debbie is a fatastic writer and journalist who can cover any topic or subject with ease” – www.irishjobs.ie

“Debbie was Group Editor in Chief for a number of sites within the Saongroup.com portfolio, mainly IrishJobs.ie, NIjobs.com, CaribbeanJobs.com and RecruitGulf.com.

Different countries require different information and articles and Debbie was able to adapt to provide interesting content relative to that market, not an easy task. Debbie is a fatastic writer and journalist who can cover any topic or subject with ease. She has energy, passion and drive – all of which come through in her work.

It was a pleasure working with Debbie.”

Valerie Sorohan, Marketing Manager, IrishJobs.ie

“You were a pillar of strength in helping us to get our website off the ground and buzzing into cyberspace” – www.ThePaintersPalette.ie

“Debbie, you were a pillar of strength in helping us to get our website off the ground and buzzing into cyberspace; patient and encouraging, always warm and so easy to work with.

We’ve had loads of complimentary feedback on the site and are very proud of it indeed. You’re tops! Excellent service and thank you.”

Lynda and Alan Cookson, The Painter’s Palette

“Very experienced professional who added more value to the brief than we expected” – www.thejobcouncil.com

“Absolute pleasure working with Debbie. Very experienced professional who added more value to the brief than we expected.

We will definately be working with Debbie again and will recommend her services everytime. Great Job Debbie.”

Helmut Okike, The Job Council

AK Property Services

AK Property Services is one of Ireland’s leading property firms and contracted Webwriter to carry out the following services on its website:

• Write the web copy for the entire website
• Compile Press Releases for the national and local media
• Write a number of blogs for the AK Property Blog
• Search Engine Optimisation – Optimise the website so that it ranked on the first page of Google
• Compile a number of E-Newsletters for the company
• Advise on the addition of new functionality on the site including a Get A Quote button

Osprey Building Services

Osprey Building Services is a construction and quantity surveying practice with offices in Ireland and Italy. The company required a web presence in both countries and contracted Webwriter to manage their online presence.

Services carried out included:

• Consulting in the design of the website
• Writing the web content
• Carrying out search engine optimisation so the website ranked on the first page for certain keywords in both Ireland and Italy
• Sourcing imagery for the site

New Star

New Star supplies, installs and services Central Vacuums, Heat Recovery Ventilation Systems and Laundry Chutes in both Ireland and the UK. New Star employed Webwriter to carry out the following services:

• Source a Web Design & Development company to design the website
• Write the web copy for the entire website
• Search Engine Optimisation: Optimise every page on the site so that it ranked in the search engines for a number of keywords and phrases

Sinead Nic Gabhann

Sinead Nic Gabhann is a professional church and wedding singer based in Galway city. Webwriter:

• Compiled the content for the website
• Optimised the website and achieved first page rankings on google for a range of competitive keywords
• Formatted the web content throughout to make it easier to read for visitors and search engines
• Offered advice and tips on how to update the website with new content on a regular basis to help maintain the site’s top position on Google search listings
• Consulted on a new look and feel for the site.

Poles Apart

Poles Apart is one of Ireland’s leading wedding and function bands. The band employed the services of Webwriter to:

• Optimise the website so that it ranked highly for a number of keywords
• Write the web copy for the entire site

ANAM CARA SINGLES

Anam Cara Singles is a Social and Friendship Group based in Galway city. Webwriter carried out the following work on the website:

• Consulted in the redesign of the site to give it a fresh and contemporary look
• Sourced all imagery for the website
• Wrote and edited all content for the site
• Compiled a Press Release about the Group and its unique services to boost membership. The article was published in the local papers.

THE PAINTER’S PALETTE

Webwriter worked on a one-on-one basis with The Painter’s Palette in Moycullen, Galway. We carried out the following services:

• Advised and consulted on the new design of their website
• Wrote and edited the website copy for the site
• Search Engine Optimisation: Optimised the website pages for the search engines with the inclusion of all meta-data

The Nutrition & Health Clinic

The Nutrition & Health Clinic is based in Galway and is run by Sinead Bradbury. Sinead is a fully qualified nutritional therapist who offers dietary and nutritional advice on all aspects of health.

Webwriter carried out the following services:

• Facebook Business page – set-up and populated with content the Facebook page for Sinead Bradbury Nutrition & Health Consulting
• Compiled meta-data for every page on the site which included meta-titles, descriptions and keywords
• Rewrote and formatted content so it read better and was easier to scan
• Conducted keyword research and included keywords in website copy
• Added imagery throughout the site
• Advised on the addition of a number of content areas on the site

Positive Change Hypnotherapy

Elements Clinic

Nua Healthcare

Yes It Can – Web Design & Video Production Company based in Dublin.

Webwriter will be working on a number of projects for Yes It Can, assisting with web content and optimising videos for the search engines

Mean Web – Web Design & Development Company based in Galway.

Webwriter has worked with Galway web design company Mean Web providing search engine optimisation and web content writing services for their range of clients.

Kingdom Media – Web Designer based in Kerry.

Webwriter has worked with Kingdom Media providing search engine optimisation and web copy services for their clients.

INDUSTRIAL MARKETING SOLUTIONS

IMS are a Marketing and Export Development Agency focused exclusively on technical products and services.

Their customers include manufacturers and services providers in medical devices, electronics, communications technology, engineering, building services and industrial equipment.

• Webwriter worked with IMS providing web content and sourcing imagery and graphics for a client website.
• Webwriter was also consulted on a rebranding project for another client of IMS.

• Unique Business Optimisation – Controlled Product Transfer of your Manufacturing to China
• Joe Geoghegan – Photographer
• Arcadia Business Coaching – Business Coaching

• Floormaster – Wooden Floor Restoration
• West Clean Cleaning Services – Contract & Domestic Cleaning
• Distinctive Painting – Painters & Decorators
• Fortress Locksmiths – Mobile Locksmiths

Walsh Waste – Waste Management

Arithon – Recruitment Software
LoadzaJobs.ie – Ireland’s Number One recruitment website
IrishJobs.ie – Ireland’s fastest growing jobs website
NIJobs.com– Northern Ireland’s Number One recruitment website
CaribbeanJobs.com – The Caribbean’s leading job website
ScottishJobs.com – Scotland’s leading jobs website
WelshJobs.com– The leading recruitment website in Wales
Candidate Manager – Applicant Tracking Software Solutions
The Job Council – New job website launching soon in the UK

Webwriter specialises in writing web content for a range of websites in the Education and Training sectors.

We have worked with some of the biggest names in the education sector including student and graduate websites such as NUI Galway, Postgrad Ireland, National Colleges of Ireland and Campus.ie.

Clients we have also produced web content for include:

Galway Computer Tutor Services – IT Training

Supporting Careers – Colleges & Courses in Ireland

Campus.ie – Ireland’s Largest Student Website

National University of Ireland, Galway – Official Website for NUI, Galway

Postgrad Ireland – Postgraduate Courses in Ireland and Northern Ireland

The Twelve Hotel

Webwriter has been successfully managing the Facebook Fan page for the four-star boutique hotel The Twelve in Galway. This has included:

• Setup of a Facebook Fan Page for both The Twelve Hotel and the hotel’s restaurant – West Restaurant (including photos, videos, articles and more).
• Writing 1 to 4 facebook posts a day, 7 days a week.  We also make these posts eye catching with pictures, videos and links.
• Facebook monitoring (deleting offensive posts, etc.) Increasing the fan base by getting current users to invite more users through contests and competitions
• Facebook Marketing After just a year and a lot of hard work, The Twelve Hotel made the The Top 30 Irish Hotels on Facebook List with over 4,000 fans.

CUIRT NA RASAI

Student Village Cúirt na Rásaí is an exclusive apartment complex situated just minutes from the Galway Mayo Institute of Technology. Self-catering accommodation is available to holiday- akers in the Summer months. Webwriter:

• Optimised the website to ensure it was ranking above its main competitors in the search engines
  for a number of competitive keywords.
• Set up the Cuirt Na Rasai Facebook Fan Page.
• Formatted and edited the web copy throughout the website.
• Sourced and uploaded a range of imagery and stock photography.

HAWTHORN RIVER COTTAGE

Hawthorn River Cottage provides luxury self-catering accommodation in Killarney, Co Kerry. Webwriter:

• Optimised the website to ensure it was ranking above its main competitors in the search engines.
• Formatted the content throughout the website.
• Edited the existing web copy to make it more engaging.

LOUGHWELL FARM PARK

Loughwell Farm Park is a pet farm located in Moycullen, Co Galway.  Webwriter compiled a Press Release about Loughwell Farm Park to boost its client base and increase exposure over the Easter holidays. The article was published in the local papers and on Rollercoaster.ie.

EXPLORE IRELAND TOURS

Explore Ireland Tours is a new website which specialises in Activity and Adventure holidays around Ireland.  Webwriter worked with the founder to compile a number of interesting articles and blog posts for The Explore Ireland Blog.

Ocean Remedies

Ocean Remedies is an e-commerce website which sells clinically proven Natural Remedies on a global scale and also offers advice on Nutrition and Healthy Lifestyle.

• Researched and wrote the web content for the entire website.
• Inserted Keywords throughout the web copy.
• Liaised with web designers on critical issues effecting the site including navigation, scrolling, links, etc.

GOODWINS BUILDERS PROVIDERS

Goodwins Builders Providers is Ireland’s leading building providers and is based in County Dublin. Webwriter worked onsite at Goodwins head office in Lucan.

Some of the work carried out on the Goodwins website included:

• Introduction of new functionality on the website including a Search Box and Newsletter sign-up.
• Compiling hundreds of product descriptions for all building products as well as construction and home improvement materials. Writing and managing the company enewsletter ensuring clients were kept informed about new products, new services, special offers and promotions.
• Optimising the website (Search Engine Optimisation) to improve Goodwin’s rankings in Google.
• Submitting the website to different online directories to boost off-page optimisation.
• Changing the navigation of the site so that is was more user-friendly.
• Consulting in the redesign of the homepage.
• Creating content for the entire website.
• Sourcing and resizing website imagery.
• Introducing a Special Offers section on the site to increase sales.

Annie’s Lodge

Annie’s Lodge is located in the capital of Malawi, Lilongwe.

Webwriter was contracted to carry out the following:

• Design a website for the lodge which had no online presence at all.
• Write the content for the entire site as well as source the imagery.
• Optimise the site so that it appeared in the search engines. The website is now
  appearing on page 1 of Google for a selection of keywords including “Lodges Lilongwe
  Malawi”.
• Set up a Facebook Business Page.

Ufulu Gardens

Ufulu Gardens is a Suite Hotel and Conference Centre based in Lilongwe, Malawi. The Hotel did not have a website and asked Webwriter to take over its online presence. Webwriter

• Designed and developed a site for the Hotel
• Wrote the web copy and sourced all imagery for the site
• Carried out SEO on the website.

MICHIRU GARDENS HOTEL

Michiru Gardens is a new established Hotel and Conference Centre in the capital of Malawi, Lilongwe. The hotel had no web presence and contracted Webwriter to carry out  the following on its behalf:

• Design and develop a website for the hotel
• Write the content for and source imagery for the site
• Optimise the site so that it appeared in the first pages of Google.

Because you wouldn’t be expected to know as much about websites as the experts at Webwriter, we offer a Consultation service where we will review and evaluate your existing site or assist with the start-up of your new one.

• Which CMS (Content Management System) should I use for my new website?
• What functionality will be required of the site? Who should design my website? (Webwriter will
• recommend web designers and graphic designers or work with them on your behalf).
• Has my site been optimised for search engines? What content will be
• required?
• How can I make my site more search-engine friendly?
• How can I verbalise my company vision online?

CLEAR, CONCISE AND CATCHY WEB COPYWRITING BY WEBWRITER

The words on your website have a big job to do including:

• helping search engines to bring visitors to your website
• communicating key messages about your business, products or services
• motivating potential customers to consider buying from you.

Webwriter specialises in web content creation. We offer expert web copywriting that’s clear, concise and hits the mark. We will create web content that is not only compelling, but attracts the interest of search engines too.

EDITING SERVICE

Webwriter also offers an editing service which includes polishing the following elements:

• Spelling
• Grammar
• Punctuation and sentence structure
• Vocabulary Check
• General Style Elements

Don’t tarnish your brand with a mistake. Spelling mistakes, grammatical errors, typos, broken links, outdated information and other errors can dent your credibility and your revenue.

FREE CONTENT ANALYSIS REPORT

Does your website lack interest and sparkle?

For websites with existing content, Webwriter offers a unique website content review service to assess and evaluate your website.

We examine overall effectiveness, text layouts, navigation, search engine optimization and other content-related areas. We will then provide specific suggestions that will help streamline and enhance your website content.

To start making your website work for you, contact Webwriter today for your FREE content analysis Report.

Your web content needs regular attention to ensure it serves your business well. Fresh web content – news items, product information, “how-to” articles, special promotions – is one reason that visitors return to your site again and again.

Your website should include several components that will inform and also build trust with the reader:

• FAQs: Frequently asked questions
• Tip of the Month/Week/Day of value to the reader
• Articles/newsletters or blog posting that offer value
  rather than a sales pitch
• Resource listings making your site the “one stop shop” for
  all information necessary within your industry
• Freebies/giveaways

Your website needs to be constantly updated with fresh information so that readers return over and over. If every time they return the content is the same – they may loose interest.

That’s where a website copywriter comes in handy. Webwriter will constantly create new information that can be added to your site.

And remember – each time you update your site, the search engine spiders come back around to see what you’ve done which helps with the search results!

Don’t have time to think about your web content, or staff available to do the work? Then consider a content management service like Webwriter to keep your website content up to date and perform quality control checks for you.

You’ll have a better web presence and more time to focus on running your business.

TURN YOUR ONLINE BUSINESS INTO A SUCCESS WITH WEBWRITER

Are you in need of great content for your website?  Do you need a high-visibility presence in the search engines?

Webwriter.ie will write, or rewrite, and optimise your website content to turn your online business into a success.

With billions of people using the internet, building a reputation and a company identity online is more important than ever. The story your website tells is the most important aspect of your entire business.
QUALITY CONTENT IS KEY TO YOUR WEBSITE’S SUCCESS

Professional, well-written, keyword optimized content from Webwriter will:

• INCREASE TRAFFIC TO YOUR WEBSITE
• ENGAGE YOUR CUSTOMERS
• HELP BUILD YOUR BUSINESS

For professional Web Copywriting and Search Engine Optimizationthat will set your website apart from your competition contact Web Content Writer Webwriter today.

Webwriter will create a presence for you on social networks and keep them active. Different sites apply to different demographics, so let us work with you to figure out where you need to be online.

Webwriter can help you investigate the social media options:

• YouTube
• Facebook
• Twitter
• LinkedIn

and all the other new sites, and see how they can fit and enhance your overall marketing plan.

We will assist with building your social media presence and produce high quality content for your social media marketing. As you become more active on social media websites, your main website will gain more traffic as it will be linked back throughout your profiles.

Sample Viral Video created for LoadzaJobs.ie:

WHAT IS SEO?

SEO (Search engine optimization) is the method to improve your website’s rank on Google and other search engines.

Internet users usually only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will enjoy increased website traffic.

However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a lot of traffic from visitors.

Search engine optimization is the tool that can ensure that your site will be listed within relevant search results, and as close as possible to the top.

SEO Consultancy

Webwriter creates informative, easy-to-read content for your website with both the reader and the search engines in mind.

Website content writing that’s keyword-smart will bring your website to the top of the search engine rankings.

At Webwriter, we are always conscious of the value of potential keywords in website content. We also know where and how often to blend these keywords to get the best results in Google – and avoid being penalised for search engine spam.

We make your content interesting to read for your visitors, and at the same time, make it easy for search engines to index it too.

SEO is an investment, not an expense.

Looking to improve Google rankings and Sales?

Our Content Writing Service includes optimization with search engine copywriting.

An experienced print and online journalist, Debbie O’Halloran knows what angle to take on a story to capture the attention of the media.

Your website launch, a new product  or service, a survey, local slant or big scoop; whatever your story, Webwriter will compile a Press Release for your company and issue it to the media.

Let us take care of your Company Newsletter

Webwriter will also write and manage your company newsletter or E-Newsletter, leaving you more time to get on with running your business. Whether you want a monthly or quarterly E-Newsletter, we will ensure your clients and customers are kept informed on the latest happenings in your company – new  products, new services, special offers & promotions…

Galway Advertiser October 21 2010